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Book description

Michelli extends his previous book on Starbucks by interviewing hundred of Starbucks employees and deciphering five simple principles on which Starbucks operates. He then goes through each principle with two chapters each, roughly correlating to how to build on that principle, and what it accomplishes. The principles are so basic that many could be the subject of church homilies (reach for the common ground, and savor and elevate, for example). And in a way, that is what this book is about. This book is describing how well Starbucks operates and how well they are led. The idea behind the book is that if you and your company would just operate like Howard Schultz and Starbucks, you would become part of the lifestyle of your customers, and thats a good thing. There are a few issues with that thought. One is that many of the recommendations are specific to a retailer selling high volume products, and not every company is a match. Michelli tries to generalize in various question sections and in chapter summaries, and that does help, but doesnt/cant go all the way - you are still dealing with retail. Second, I do not recall any critical analysis. There are some Starbucks failures mentioned, but always under the discussion of how research is needed to grow and not everything succeeds. Thirdly, this book focuses on the past couple of years of Starbucks resurgence. While acknowledging growth issues a few years back, in part caused by not following these principles, the principles described here really havent had much age on them at Starbucks -- one wonders if the same book would be written in a few more years.But despite my misgivings, this is an interesting snapshot into Starbucks operations and leadership. It isnt often that a company embeds itself into customers lifestyles to the extent Starbucks has, and this is an interesting take on how they got to this place and where they want to go from here. Given how this was written, I would not be surprised if they sold it at Starbucks stores -- it would be good additional (and feel-good) training for employees and a way for customers to feel their beverage choice was helping to build a next-generation American company.I read an uncorrected proof from NetGalley which was loaned to me for free.

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